If you’re a fan of Plumrose bacon, you may have noticed some changes happening with the brand lately.
Plumrose USA, a subsidiary of JBS USA, has been rebranding to better reflect its expanded offerings beyond just ham and bacon products. The company is now known as Swift Prepared Foods, with a focus on providing diverse brands and a variety of food solutions.
But what does this mean for the beloved Plumrose bacon?
In this article, we’ll explore the changes happening with the brand and what it means for consumers.
What Happened To Plumrose Bacon?
Plumrose USA has been a staple in the meat industry since 1932, known for its high-quality bacon and sliced deli meats. However, with the recent rebranding to Swift Prepared Foods, some consumers may be wondering what happened to their favorite Plumrose bacon.
The good news is that Plumrose’s commitment to private label products is not changing. The company will continue to offer its premium bacon products, along with other prepared foods offerings.
In fact, Plumrose recently announced plans to build a new ready-to-eat, fully cooked bacon plant in Moberly, Missouri. This new facility is expected to bring 200 new jobs to the area and represents over $68 million in capital investment.
So while the name on the packaging may have changed, the quality and taste of Plumrose bacon remains the same. And with the company’s continued focus on innovation and prepared foods, consumers can expect even more delicious options in the future.
The History Of Plumrose Bacon
Plumrose Bacon has a rich history that dates back to 1932 when it was first introduced in the United States. The company started as a sliced ham company but quickly expanded its product lines to include packaged deli meats, canned hams, and precooked rib items.
Over the years, Plumrose Bacon has become a household name, known for its high-quality bacon and deli meats. The company has grown to offer a multitude of product lines, including premium bacons, quality deli counter hams, cooked ribs, and canned hams.
In 2012, Plumrose conceived the idea of a new facility and started construction. With the help of ONEsource Facility Solutions, the facility was designed and produced in record time. The facility is one of the fastest and most efficient start-ups in the industry.
Despite the recent rebranding to Swift Prepared Foods, Plumrose’s commitment to quality and innovation remains unchanged. The company will continue to offer its premium bacon products along with other prepared foods offerings. And with plans to build a new fully cooked bacon plant in Missouri, Plumrose Bacon is set to continue its legacy of providing delicious meat products for years to come.
Plumrose’s Expansion Beyond Bacon
Plumrose USA has expanded beyond its traditional bacon and deli meat products to focus on a wider range of prepared foods. The company’s recent rebranding to Swift Prepared Foods reflects this shift in strategy, with a promise to provide customers and consumers with diverse brands and a variety of food solutions.
To support this expansion, Plumrose has invested nearly $20 million in its Ottumwa plant to meet growing foodservice and retail customer demand for high-quality bacon products. This expansion includes additional bacon processing and slicing capacities, bacon equipment upgrades, and new state-of-the-art slicing equipment. The investment has also created 25 new job opportunities at the Ottumwa fresh pork and bacon facility.
Furthermore, Plumrose’s recent acquisition by JBS USA has further strengthened its position in the market. JBS USA’s wide presence and access to raw materials in North America are expected to be a perfect match for Plumrose, allowing it to expand its leading portfolio of high-quality, value-added pork products and support the growth aspirations of key customers.
With these developments, Plumrose is well-positioned for success as it continues to focus on growing its business, providing opportunities for team members, and delivering protein-centric prepared foods. As the company expands both its branded and private-label offerings in conjunction with new prepared foods products, consumers can look forward to even more delicious options beyond just bacon.
The Rebranding Of Plumrose To Swift Prepared Foods
In a move to better align with its future direction and focus on innovation and prepared foods, Plumrose USA has undergone a rebranding to become Swift Prepared Foods. As a subsidiary of JBS USA, a leading American food company, Swift Prepared Foods promises to provide customers and consumers with diverse brands and a variety of food solutions. This shift positions the company for success as it focuses on growing its business, providing opportunities for team members, and delivering protein-centric prepared foods.
Despite the rebranding, Plumrose’s commitment to private label products remains the same. In fact, there will be expansions of both branded and private label offerings in conjunction with innovative prepared foods. The rebranding is taking effect immediately, with an ongoing rollout throughout 2021.
The change follows new facility announcements made by the company in 2020, including a $70 million ready-to-eat bacon facility that is currently being built in Moberly, Missouri. The facility is expected to create nearly 200 jobs in the area. Additionally, Swift Prepared Foods has announced plans to build a $200 million state-of-the-art Italian meats facility, although the location is still to be determined.
According to Tom Lopez, President of Swift Prepared Foods, the rebranding represents the company’s promise to provide customers and consumers with diverse brands and a variety of food solutions. With this new focus on innovation and prepared foods, consumers can expect even more delicious options from Swift Prepared Foods in the future.
What Changes Can Consumers Expect With Plumrose Bacon?
With the rebranding to Swift Prepared Foods, consumers can expect a continued commitment to private label products and expansions of both branded and private label offerings in conjunction with innovative prepared foods. Plumrose’s new focus on innovation and prepared foods means that consumers can expect even more delicious options in the future.
Additionally, Plumrose recently announced plans to build a new ready-to-eat, fully cooked bacon plant in Moberly, Missouri. This new facility is expected to bring 200 new jobs to the area and represents over $68 million in capital investment. With this investment, consumers can expect even more high-quality bacon products from Plumrose.
The Future Of Plumrose Bacon Under Swift Prepared Foods
Under its new name, Swift Prepared Foods, the company formerly known as Plumrose USA is positioning itself for success in the meat industry. While the rebranding may have caused some confusion among consumers, the company’s commitment to private label products remains unchanged. This means that Plumrose bacon, a beloved product among many consumers, will continue to be offered.
In fact, the company is investing heavily in its bacon production capabilities with the construction of a new fully cooked bacon plant in Moberly, Missouri. This new facility is set to create 200 new jobs in the area and represents a significant capital investment for the company.
However, Swift Prepared Foods is not content to rest on its laurels. The company is also expanding its offerings beyond traditional bacon and deli meats. With a significant focus on innovation and prepared foods, consumers can expect even more diverse brands and food solutions from Swift.
