Have you ever wondered who makes Walmart’s Great Value brand bacon?
It’s a question that many shoppers have asked themselves while browsing the aisles of their local Walmart. While the answer may not be as straightforward as you think, one thing is for sure: Walmart’s Great Value brand is a private label owned and exclusively sold by Walmart.
But who actually produces the bacon itself? In this article, we’ll take a closer look at the companies behind Walmart’s store-brand bacon and explore why it’s such a popular choice among shoppers.
So sit back, relax, and get ready to learn all about the delicious world of Walmart brand bacon.
Who Makes Walmart Brand Bacon?
When it comes to Walmart’s Great Value brand bacon, there are a few companies that are responsible for producing it. One of these companies is George’s Prepared Foods, a Tennessee-based company that reportedly produces pork products, including bacon, for Walmart’s Great Value line.
Another company that is believed to supply Walmart with their store-brand bacon is Smithfield. Smithfield is a well-known manufacturer of pork products and supplies several retailers with their store-brand items, including Kroger, ShopRite, and BJ’s house brand bacon.
While it may be difficult to determine exactly which company produces the specific package of Walmart brand bacon you’re holding, it’s clear that both George’s Prepared Foods and Smithfield are major players in the production of Walmart’s store-brand bacon.
What Is Walmart’s Great Value Brand?
Walmart’s Great Value brand is a private label owned and exclusively sold by Walmart. This means that the products sold under this brand are manufactured by different companies, but are exclusively sold under the Great Value label at Walmart stores. The Great Value brand offers a wide range of products, including food items like bacon, peanut butter, mustard, and pickles, as well as non-food items like cleaning supplies and personal care products.
One of the benefits of purchasing Great Value brand products is that they are often significantly cheaper than their name-brand counterparts, without sacrificing quality or taste. In fact, some consumers have reported that they prefer the taste of Great Value products over more expensive name-brand items.
While it may be difficult to determine which company produces a specific Great Value product, Walmart has strict quality control measures in place to ensure that all products meet their standards for taste and quality. So, whether you’re buying bacon or peanut butter, you can rest assured that you’re getting a high-quality product at an affordable price when you choose Walmart’s Great Value brand.
The Benefits Of Private Label Brands
Private label brands, like Walmart’s Great Value, offer several benefits to both retailers and consumers. For retailers, private label brands allow for higher profit margins as they have control over the price, product costs, and packaging/marketing. This means that retailers can purchase products directly from manufacturers or suppliers at a lower bulk cost and brand the products themselves, achieving much higher profit margins than purchasing products from another retailer or brand at a markup. Additionally, private label products are only sold through the retailer that owns them, meaning the seller can keep more of its profit.
For consumers, private label brands offer a variety of benefits as well. Public perception about private label brands is shifting, with 97% of all US households buying a private label brand product in the last year. Consumers are realizing that private label products are often as good or better than national brands, with 58% of private label products being rated as such by Consumer Reports testers. Private label brands also offer better value for money, with 74% of consumers saying that they are a better value for the money than national brands.
Private label brands also offer consumers more options and variety in terms of product categories. Shoppers say that food/beverage is the most important category to offer private label products—trumping categories like health care, pet care and personal care. Private label buying behavior by generation shows that Gen X is driving most private label product sales.
The Role Of Suppliers In Walmart’s Private Label Program
Walmart’s private label program relies heavily on suppliers to produce their store-brand products. In the case of Great Value bacon, companies like George’s Prepared Foods and Smithfield are responsible for the production and distribution of Walmart’s private label bacon.
These suppliers work closely with Walmart to ensure that the products they produce meet the company’s quality standards and specifications. Walmart negotiates with these suppliers to ensure that they can offer their store-brand products at a lower price point than national brands, while still maintaining a high level of quality.
By partnering with major manufacturers like George’s Prepared Foods and Smithfield, Walmart is able to offer a wide variety of private label products to their customers. These suppliers have the expertise and resources necessary to produce high-quality products in large quantities, which is essential for meeting the demands of a large retailer like Walmart.
